What I’ve Learned As Content Manager of PIC

Performance I Create is over 7 years old. It was created by Chris Ponder (another great guy) in 2011. Back then I was new to social media and blogging. I had just started my first blog, the CostofWork, which is no more. Chris tweeted an open call for writers and I responded. After about 2 months, I was accepted to the team. I had no business being accepted, I was not a good writer at the time but for whatever reason he gave me a chance. Not wanting to be the weak link on the team, I began writing as much as I could to show my value and prove to myself that I could do this! The following year, Ponder invited more new writers and bunch a my buddies, people like Sarah Morgan, Melissa Fairman, Dave Ryan, Justin Harris, Steve Browne, Jay Kuhns, and Tiffany Kuehl. We were rolling. Over years, we added even more great voice Janine Truitt, Broc Edwards, Barb Buckner, Kyle Jones, and Christopher DeMers.  And, we’ve had a ton of great guest contributors, too many to list but all great people who blessed us with great content.

But as time goes by, and things tend to happen, along the way we’ve had line-up changes; people come and go. At first, it was hard to see your friends say goodbye. Then you realize nothing lasts forever and you simply try to fly the ship for as long as possible. You also get to the point with any project when you ask yourself, “Has this served it’s purpose?”

What I’ve Learned As Content Manager of Performance I Create

  1. Writing is easier than managing. People are people and we all have our quirks. People will pleasantly amaze you and sometimes profoundly disappoint you. I am not judging, I am sure, I have disappointed some people over the years too.
  2. Stuff happens. Even during the rough times (disagreements with writers and personality conflicts) it’s part of life and in the bigger picture its a small thing. If you think about it, how many times have you had a disagreement with someone and at the time it seem larger than life but after a little time, you realize, it’s water under the bridge.
  3. Good content is king. I’ll be honest there were times when we did not have the best content and our readership suffered. Then we all focused on quality and just like that, our readers came back to us. I learned that if you write good helpful material, the audience will find it.
  4. You’ve got to have a team. I’ve learned a lot but I didn’t do it alone. I have never done it alone. PIC is not a one person show. We have always had a core group of dedicated writers (even with the changes in contributors) there have always been a core group of contributors who refused to put out substandard work. Thank you.
  5. You’ve got to let your team be themselves. As Content Manager, you get to know the writer’s style and personality. I used to try to mold and manage them but I had to stop that because true art comes from freedom. There is a thin line between advising and directing – I learned that too.
  6. You’ve got to be passionate. Managing people is tough. Overseeing content, the publishing schedule, and the messaging is all tough work and you have to be passionate about. To step in and try to keep things going is tough work and yep, you’ve got to be passionate. Having a team of passionate people who trusts you sure does help a whole lot.
  7. As the Vision of the Avengers said in The Age of Ultron, “A thing is not beautiful because it ends, its beautiful cause it existed” PIC is and will always be beautiful.

With that, this beautiful caterpillar (Performance I Create) did exist and is about to spin a cocoon and morph into a new butterfly.

Shout out to our current team Dave Ryan, Melissa Fairman, Tim Gardner, Justin Harris, Heather Kinzie, and Keirsten Greggs

A sincere THANK YOU to anyone and everyone who has ever contributed (regularly or as a guest) to Performance I Create.