The Human Resources profession, as we know it today and for the most part, began with the creation of two organizations during the 1940s: The American Society of Training Directors and the American Society of Personnel Administration. Industrialization in the late 1800s and early 1900s opened the door to poor work conditions (child labor, cheap labor, etc.), and those conditions led to worker unrest. Organizations needed personnel to help facilitate the processes and procedures brought by the passing of the Acts such as the National Labor Relations Act of 1935 and others.
They needed secretaries to file all the personnel paperwork! Right???
Those personnel were FAR more than just secretaries – whether they received the recognition or not. They played a vital role within their organizations. They fought for their seat at the table as the American Society of Training Directors rebranded as American Society for Training and Development in 1968 and, decades later, the American Society of Personnel Administration rebranded as the Society for Human Resource Management in 1989.
The above is just a VERY limited and brief glimpse into the history of labor laws and organizations; however, what is clear even from this snippet…..change…evolution.
Has Human Resources Moved into Marketing Territory?
Personnel Management rebranded as Human Resource Management. The profession changed to accommodate the social, political, economic, and business climate of the day. And, if you think about it, each year brings a new role into the realm of Human Resources.
Proof of this can be found by the varied titles carried by HR practitioners.
A few of those are:
- Human Resources Manager
- Human Resources Generalist
- HR Technician
- Payroll Manager
- Payroll Administrator
- Compensation and Benefits Specialist
- HR Business Partner
- Training Specialist
- HRIS Manager
- HRMS Technician
- Training Specialist
- Human Resources Director
- Chief Human Resources Officer
What about this one? Human Resources Marketing Specialist
I visited Simplyhired.com and searched for “Human Resources Marketing Specialist.”
The results included a Recruiter and Director, Human Resources job openings.
Has Human Resources Moved into Marketing Territory? We haven’t moved because we are already there!
Proof of this can be found in a term often coined by HR.
How often do you think about your employer brand? How often do you think about making sure your organization’s reputation attracts the best candidates?
Human Resources is no longer just the enforcers of rules and regulations. We are not just the trainers and recruiters. We are not just the benefit admins and the time and attendance police. We are marketers selling our product to one of the most vital customer groups our companies will ever encounter – the talent needed to sustain, maintain, and grow our organizations.
It doesn’t matter if your HR role is listed above or if it is something else. We all play a part in our companies’ brand. So, are you wearing your HR Marketing hat? If not, perhaps you should?