In today’s ever diverse workforce, you have more than likely come across someone that just isn’t cutting the mustard.
Ultimately, there are two options we can face with this employee: ignore or coach.
The easy option is to simply ignore the deficiency in performance because as everyone should know, coaching is for suckers. You and I know that coaching is not for suckers, but unfortunately this is the sentiment that many managers have in today’s workplace. Many feel that coaching is not necessary, it is unimportant, and the only coaching an employee needs to know is: don’t perform and you will not continue your employment.
Addressing a manager who shares the philosophy of coaching is for suckers can be difficult, but it necessary to challenge this thinking and educate them on what coaching can do for both the employee and the organization. However, keep in mind that the coaching process has to be supported by the organization and built into the culture. Organizations that have a strong coaching culture deliver superior results according to a 2011 study by Bersin & Associates. The study goes on to explain organizations that are highly effective in providing managers with coaching knowledge are 26% more effective at holding costs than their competitors.
To provide some personal relevance to you around the impact of coaching on an organization (26% more effective at holding costs than their competitors), recall a situation in your life where you regularly had someone who provided advice or coaching on how to improve performance or make a better decision; more than likely this coaching resulted in you performing at a higher level. Why?
1. You had someone in your corner supporting you
2. This person was able to provide you with a different viewpoint to your current thinking or performance
3. Together you were able to establish a detailed plan to get back on course
So it should not be surprising to hear that Bersin & Associates’ research found organizations with senior leaders who coached very frequently demonstrated 21% higher business results and organizations with “excellent” cultural support for coaching showed 13% stronger business results and 39% stronger employee results.
My personal experience has shown coaching is effective, but the research provided by Bersin & Associates further reinforces what I have seen from those personal experiences. But where do you fall – are you a believer or do you think coaching is for suckers?
If you are a believer, share your personal experiences with our readers. If you think coaching is for suckers, explain why.